Exchanging links between sites is called link exchange can be there in all formats. It can be a text link, HTML link with anchor text link or banner.
Why Link Exchange?
The main use of exchange links to increase search engine rankings. A method of link building.
How to Link Exchange?
There are several ways to exchange links between sites, but mainly 3 forms are very popular।
One way link exchange
Create a link to a website without a link back to the site is known as a reciprocal link exchange. From the perspective of search engines is the best option for link exchange.
Reciprocal Link Exchange
Exchanging links between the two sites is called reciprocal link Exchange. You get a link from the site and give this site a link back to your site in this method. This is not the preferred method. Google hates link exchanges reciprocal try to avoid this method.
Three way Link Exchange
Link exchange is essentially three-way reciprocal link exchange, but is implemented differently. Search engine gives importance to the bottom of the page AIM mutual exchange to link the three main ways in which Exchange is to trick the search engines. There will be three sites exchange links with each image on a reciprocal basis, but others do not. A web site link to Site B, Site B will link to the website of C and C links to site A. Thus every site gets a backlink without reciprocal link Exchange.
