What is the optimization of anchor text?

Anchor text is the hyperlink in plain text on a web page that links to another page. In general the anchor text - Links to a page that explains more about this or anything related to this issue. The main objective is to bring the player to another site or page and offers related content.

Page 1: ... companies began to spend more on SEO to improve their web presence and increase sales ...

Page 2: ... This article covers all aspects of search engine optimization ...

Here, the word SEO in page 1 the anchor text of a page and is linked to page 2, which is more content for SEO. When you make regarding the content anchor text links for your readers have benefited more, and search engines give more value to the link.
anchor text is a key role in SEO। Page pointed out that the anchor text is considered very important for search engines. Search engines do not just look at that page, the page containing the anchor text is a little 'a priority, while ranking SERP, if you use keywords.

Types of anchor text optimization

Anchor text optimization consists of two

1. On page optimization of anchor text

2. Off page optimization of anchor text.

On the page optimization is the way your pages are linked to each other using the anchor text. Off page optimization is the way external sites use keywords to access your site. On the anchor text of links optimization is an ongoing process and static websites is a work at once.

Use effective anchor text

When they say, any link is not enough. You must contact the correct keywords using the title and meta description tags. If you have a website that covers the low-end cars, and wants the leader in search engines for the word "entry level" car, so when you create a link to your site from other pages or sites that use anchor text like "low-end cars." When the page where you link is given some importance. If the page from which you link has no content on the page tells me that the connection is of little value because the search engine may consider a link spam.

A couple of years in search mode, "failed miserably" Perhaps the biography of the first result of George Bush. Although his biography page has been words (miserable failure), it is always number one for this keyword, for a large anchor text of links to external sites. But now, of course, because of some violations, Google has deleted the provision of Bush. This is an example of page optimization and heavy, you can understand the importance of anchor text in search engines. So if you want to invest in major search engines begin to focus on optimizing the anchor text - and the dishes and off-site.